Formerly known as Jodi Toews Design!

Our Story:

A journey from health and sport into brand and web design

Hi! We’re Jodi and Krister, a husband and wife duo who merged our therapy and coaching backgrounds, tech skills, and creativity to help health and wellness professionals like you build a brand that truly reflect who you are.

A perfect partnership for your brand

After nearly a decade working in the health and exercise industry, we noticed that many professionals, from physiotherapists to sports scientists, struggled to market themselves.

Wanting to make a difference, we decided to pivot.

Jodi, drawing on her background as an athletic therapist and fine arts training, shifted into graphic and web design to help these professionals level up their brands and businesses.

As Jodi’s design services grew, Krister jumped in with his tech skills to create the perfect partnership.

Together, we’ve intentionally built a business that allows us to serve the health and wellness community while enjoying a flexible lifestyle in the mountains.

Our mission is simple:
help you build a brand that aligns with your vision so you can lead and work with confidence and purpose.

A clear, creative and thoughtful approach

We’re all about blending creativity with practical solutions, making sure what we create together not only looks amazing but also works for the real-world demands of running a business.

Having worked directly in the health and wellness field—gives us deep insight into the challenges you face and positions us to help you thrive.

Our values

These values shape everything we do, from how we work with clients to how we manage our own business.

Meet the team

Jodi Toews

Our founder and your design and strategy partner. She’ll be your creative guide for all things brand and web design.

Her background in healthcare, coupled with her practical, friendly approach make her a great designer for building your practice as a physio, chiro, exercise physiologist or health service provider.

She wants you to feel confident sharing your services, expanding into your vision and have some fun while building your business too.

Krister Toews

He’s our laid-back website wizard (developer), here to make your technical challenges a breeze. What takes others hours to figure out, he can solve in minutes.

His experience as a hockey goalie coach has equipped him to face issues head-on and stay focused on the goal. Krister supports our clients and team by building custom websites that function beautifully.

Leigh Ann Konieczny

Leigh Ann is our project manager and graphic designer. While you may not see her often, she is busy supporting our team in the background – making sure that projects run smoothly and are delivered on time.

Specializing in design for health professionals