New! Done-for-you Brand Kits for health pros! Shop now.

Brand design for practices at a turning point

Whether you’re a clinic owner, chiropractor, physiotherapist, or strength coach, we help uncover who you are and build a brand your community recognizes, trusts, and chooses.

How do you know if our services are right for you?

Brand Design

Your brand is the backbone of your business. It’s the foundation for every client experience and the way your clinic is recognized.

Whether you’re rebranding or starting fresh, we help you create a brand that reflects your purpose, has personality, and positions you as a leader in your community.

For early-stage businesses who want to show up with professionalism.

You’re just starting out or getting traction and need a logo and colours to promote your services with confidence. The Brand Kit gives you a ready-to-use identity (logo, fonts, colours, and brand guidelines ) so you can look professional on your website, social media, and marketing materials.

Perfect if:

  • You’re launching a new solo practice
  • You’re building a personal brand as a professional
  • You’ve outgrown your first logo and want to level up
  • You’re not ready to invest $3k+ in custom design

 

Investment: Starting at $700 CAD
Timeline: 1–3 weeks (depending on customization)

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For businesses that are clear on who they are and need a visual identity to match.

Whether you’re working with a deadline, managing a budget, or just ready to hand things off, the Lite Brand gives you a thoughtful, professional identity without the time or depth of a full custom process. We’ll guide you through the key questions that make strong design possible, then deliver a visual identity that’s practical, strategic, and aligned with your vision.

Perfect if:

  • You’re starting a new brand from a clear vision
  • You’ve already done the deep brand work (or don’t need it)
  • You’re the sole decision-maker (or fully aligned as a team)
  • You’re short on time, budget, or both

 

Not ideal if:

  • You’re rebranding with partners or co-owners
  • You’re navigating a big pivot, growth phase, or internal changes


Investment:
Starting at $2500 CAD
Timeline: 4 weeks

For new clinic owners who need both a professional brand and a functional space plan.

This paired option, in collaboration with Articulate Design, gives you everything in the Lite Brand package plus a clinic space plan and design guidance. You’ll leave with a brand that looks professional and a space that feels welcoming, efficient, and ready to serve patients from day one.

Perfect if:

  • You’re opening your first clinic location
  • You want your space to reflect your brand identity
  • You’d rather avoid trial-and-error in layout and design
  • You need a streamlined, cost-conscious solution


Investment:
Starting at $5000 CAD
Timeline: 6 weeks

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For business owners ready to expand, scale, or lead their field.

This is our most in-depth process, designed for clinics navigating growth, new/first locations, or big shifts in their identity. It helps you answer the fundamental questions: Who are we and why do we matter?

This isn’t just about looking good, it’s about creating a brand that’s aligned to your deepest values and business ambitions, so every design decision, every message, and every client touchpoint feels intentional and purposeful.

Perfect if:

  • You’re a new or growing practice owner who wants to start things off right
  • You want a thoughtful brand strategy to guide your design and business direction
  • You’re ready to align your team or partners on your vision
  • You’re evolving or merging your practice and need a unified brand


Not ideal if:

  • You need something quick or light-touch
  • You don’t have clear service offerings yet


Investment:
Starting at $6500 CAD
Timeline: 6-8 weeks

Brand Design

Your brand is the backbone of your business. It’s the foundation for every client experience and the way your clinic is recognized.

Whether you’re rebranding or starting fresh, we help you create a brand that reflects your purpose, challenges the status quo, and positions you as a leader in your community.

Through a thoughtful and strategic process, we craft an identity that feels aligned and elevates the experience you deliver.

Always Includes

Add-ons

Investment

Timeline

Website Design

You deserve a modern, user-friendly website to showcase your expertise. Show them who you are and what you stand for with a website that accurately reflects your services, clinic or practice.

Our team will work closely with you to create a streamlined website that makes it easy for the right clients to book, connect with and trust you online.

Always Includes

Add-ons

Investment

Timeline

Specializing in design for health professionals

How it works

Discover

Discover

We begin each project with conversations over Zoom to unearth the core of your brand even if you don’t have all the right words to start.

Design

Design

With a foundation set for your brand, we embark on designing your visuals. We review designs over Zoom for honest feedback and less inbox clutter.

Deliver

Deliver

By the end of the journey, you’ll have a unique brand and website that you’re excited to share. You’ll get all the files, guidelines & support you need for long-term success.

How it works

Discover

We begin each project with conversations over Zoom to unearth the core of your brand even if you don’t have all the right words to start.

Design

With a foundation set for your brand, we embark on designing your visuals. We review designs over Zoom for honest feedback and less inbox clutter.

Deliver

By the end of the journey, you’ll have a unique brand and website that you’re excited to share. You’ll get all the files, guidelines & support you need for long-term success.

Client Reviews

“The overall strategy to truly get to know me and my company was very refreshing.”

It was also helpful for my own self discovery as words were put to paper to describe just what it was I was envisioning.

Justin Whittle
Zwitchback Physiotherapy & Health

“I was 100% happy with everything Jodi created for me”

I initially contacted Jodi about re-designing my old logo. I can’t wait to continue to have her on board with me helping me grow sustainably & target the right brand & market that I want.

Carla Robbins
Vital Strength & Physiology

“It was important for us that we had a designer who understands and is connected to the world of fitness/kinesiology.”

The quality of work is visually apparent and (they) were organized and on-schedule in working through our project.

Jason Tremblay
The Strength Guys

FAQs

We typically book projects 1-2 months in advance. We highly recommend getting the conversation started early to secure your project spot in our schedule.

Book Your Discovery Call

Branding projects typically take 6-8 weeks to complete from first project meeting to final file delivery.

Yes. We love that clients are investing in their businesses and want to support that with a payment schedule.

We typically break packages into 2-4 payments based on what works best.

Short answer: not on its own.

Logos are an important part of a brand, but they’re only one piece of the puzzle. They work best when they’re rooted in a clear understanding of who you are, who you’re for, and what you want your business to become. 

Our focus is on helping practice owners articulate their value and make confident, long-term decisions about how their brand shows up. If you’re looking for a logo without that broader foundation, we likely won’t be the right fit.

We work primarily with health, wellness, and movement-based practitioners including: physiotherapists, chiropractors, sport medicine physicians, kinesiologists, Pilates instructors, psychotherapists, and osteopaths.

What they tend to have in common isn’t just credentials (though they’re highly trained), but care. They’re skilled practitioners who want their work to be represented with the same intention they bring to their clients.

Many are at a transition point, starting their own practice, growing beyond an early DIY brand, or navigating a period of growth or change as their business becomes more established.